An Analysis of Eco-Innovation Capabilities among Small and Medium Enterprises in Malaysia

The objective of this study is to look at how Malaysian small and medium enterprises (SMEs) are applying eco-innovation capabilities in order sustain their business performance. Eco-innovation represented by five different types practices, with the indication unexpected circumstances: eco-product innovation, eco-process eco-organisational eco-marketing eco-technology innovation. qualitative research approach was used study, content analysis based on in-depth interviews six top-level managers/owners manufacturing SMEs. According data, more than half SMEs acquired continue performance thrive sector, while having confront certain hurdles due unforeseen situations. findings, encourage engage waste management, recycling or reusing resources, development, sustainable goods that utilize customer requests, use environment management machines. Thus, findings may aid efforts government agencies, policymakers, top-tier building an exceptional innovation platform which rely for assistance support preserving future beyond.